Okay, I’ve been waiting for a long time to write this post. It is one of the main reasons why I started this blog in the first place. This article is for all women (and men, if you happen to visit this makeup blog) who have deep, dark skin tones. Especially, Indian women.
If there’s one thing that really puzzles me (and quite frankly, irritates me), it’s the way women in India keep wanting to make their skin fairer through the use of either makeup or skin care products. Why on earth would you want to do away with that beautiful, dark brown skin tone?!! Where did we get this idea that fair skin is beautiful while dark skin needs to be corrected in some way or other?
I really have no idea where this prejudice against dark skin started. But I know what perpetuates it: advertisements showing only fair women when they want to depict beauty, a mind-boggling number of skin care products to achieve fair skin, discriminatory comments from the people around you and so on. Sound familiar?
For me it was any number of jibes at my skin colour when I was very young. I used to wish that I’d wake up one morning with fair skin, foolishly thinking that the jibes would stop and I would be termed as beautiful.
Thankfully, I had an extremely sensible mother who consistently made sure that I felt proud of my skin colour. She’d keep telling me to respond to people who called me ‘black’ by agreeing with them and replying that I was a ‘black beauty’. She’d look at me when I’d just entered my teens and keep telling me that I looked great or that she’d seen some boy admiring me. Who cares whether it was true or not? The fact is that, by using subtle and constant positive messages, she was helping to battle the widespread prejudice against dark skin in our country. She was also helping me to deal with all the insecurity and awkwardness that came with being a teenager.
And I am ever grateful to her for that because today, I am proud of my skin colour. I love it and have no wish to change it to any shade besides the actual shade of my skin. I scorn fairness creams and I now wish to pass on some of the confidence in dark skin that my mum instilled in me.
My dear dark-skinned beauties out there, instead of trying to make your features and your skin colour fit in with somebody else’s notion of beauty, look at your face every day and tell yourself that you are beautiful. You will be beautiful because YOU believe that you are beautiful.
When you go shopping for clothes and cosmetics, look for shades that celebrate your skin tone. One of the things I have noticed about makeup brands sold in India is that, for some reason, they never keep foundation shades that suit the darker skin tones even if that brand has darker foundation shades in other parts of the world. Even the so-called ‘deep’ shades are really meant for those with a medium skin tone and are very limited in shade range. So our dark-skinned beauties often end up buying foundation that is too light for them because darker shades are simply not available!! Honestly, until our makeup brands in India come to their senses and start stocking a wider range of darker shades, it would be best to avoid using foundation altogether rather than using one that is too light. Your natural skin colour will look any day better than that strange greyish tinge that too-light-foundation gives dark skin. Care for your skin instead so that you have no need to cover any unevenness with foundation. That is what I do, and I still declare that I love the way my naked skin looks much more than the way it looks with foundation and/or compact powder.
I believe that we are all born with the skin colour that looks best for our particular features and personality. The fire of beauty is there in all of us; covering our true colour will only serve to dampen that fire. Love your skin colour, celebrate your skin colour, let your fire burn!